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Saturday, October 11, 2008

Say What?!

For some strange reason, most of the corporate world thinks that long words Donepezil lots of jargon equity line of credit rates the way to communicate.

Even those of us who know better fall into this trap. It's kind of like when you were a kid. "But MOOOoooom, all the OTHER kids are doing it!"

Remember what your mother said?

"If all the other kids jumped off a bridge..."

Peer pressure Select Quote insurance just as tough to fight as an adult as it was when you were a kid.

In high school, you tried hard to fit in and be cool. As an adult, you're trying just as hard to fit in by following the corporate norm, using the official presentation templates, avoiding wheel reinvention by starting out with someone else's "canned" report format.

And just as you were then, you're squashing your personality in favor of going with the crowd. It feels safer, even when the crowd is balanced on the bridge railing ready to jump. If you do what everyone else does, you can't be wrong - or so says the voice of peer pressure.

But really living up to your values means letting your personality come through in your communication. It means being honest and straightforward instead of confusing and vague. It means taking off the corporate mask and using simple, understandable language instead of hiding behind industry jargon and polysyllabic words. It means trusting your audience to receive your message and respond appropriately. It even means trusting Clozapine to write with an authentic voice that people gieco auto insurance want to read.

None of that feels comfortable in today's corporate environment. You face a conflict between your desire to act within your own integrity and be noticed and recognized, and your desire to keep your head down and out of danger.

Building your career and learning how to operate in the political workplace (and all workplaces are political!) requires a certain level of risk. Writing effectively and in your own voice is one of those risks. Like many of the risks you face in life, it looks bigger than it is.

Jargon and Corporate-Speak

It seems as if some dreadful Dr. Jekyll/Mr. Hyde transformation takes place whenever anyone is promoted to a management position, and the more senior the position, the worse the transformation.

Suddenly people begin going on about leveraging synergistic relationships between operational divisions, and how strong human resources are a value-added asset for corporate stakeholders, but at the end of the day we must remain aware of the impact of each key performance indicator (KPI) to the bottom line.

(Translations:

- Would the two divisions please stop operating in silos and start sharing information, already!?

- We're not making our numbers and we're going to have to lay off staff.)

If you catch yourself hiding behind jargon and corporate-speak, ask yourself why you don't want to write your message in plain English. You may just be tripping over a habit, but you may also be deliberately obfuscating* to hide the real impact of your message.

(Obfuscate: to make unclear or bewildering.)

Put some character into what you write instead of using corporate jargon and cookie-cutter templates. Become known for your clarity and honesty. And review, proofread, and edit everything, even your emails (especially your emails!).

Overly Complex Language

Especially when they're insecure, people like to sound as if they know what they're talking about. They like to sound important. Often that means relying on long words, long sentences, and long paragraphs.

Let's be very clear: long words, long sentences, and long paragraphs don't get read. If that's what you want, go for it. But if you want to write emails and reports that say something, then drop the thousand-dollar words and the lengthy pontifications.

Your readers will thank you for using short words, short sentences, and short paragraphs. Put a blank line between your paragraphs while you're at it. Aaaahhh. The eye relaxes, the mind perks up, and all of a sudden you'll find that people are reading and responding to your emails and reports.

(Pontificate: to pompously hold forth, to be dogmatic.)

Develop your own voice. It can be a little startling when you're quoted back to yourself ("As (your name here) always says..."), but it's also sort of fun - and you know you're making an impression on your audience!

Much of this seems self-evident, but I'm continually surprised by the extent to which people think that jargon is acceptable and complex language makes you sound more erudite*. Nothing is further from the truth. Everyone will thank you - and remember you - for being clear.

(Erudite: learned, scholarly. Interestingly enough, it shares its Latin root with "rude"!)

"Quit your jibba-jabba, foo!" Mr. T, from the 1980s television show The A-Team


(c)Grace L. Judson

Helping professionals who loathe corporate politics and want to lead with integrity and compassion.

About the Author

I'm Grace Judson, the founder of and driving force behind svahaconcepts.com Svaha Concepts.

Feeling trapped between your career goals and your loathing for "playing politics"? You can remain true to your values and integrity and still be politically savvy. For more information or to access my free resources (including my free workbook "The Five Deadly Shoulds of Office Politics that Maul, Mangle, and Murder Careers (and what to do about them)," please visit Svaha Concepts' svahaconcepts.com website.

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